PoolBar London’s brand aesthetic is defined by sunlit nostalgia, graphic stripes, and a polished retro-resort sensibility. Supporting imagery leans into saturated yet soft coastal tones — butter yellow, mint, sky blue, coral, and creamy neutrals — paired with crisp whites and bold accent reds. The visual language balances playful femininity with refined minimalism: clean compositions, strong directional sunlight, sculpted shadows, and tactile surfaces like tiles, towels, and sun-warmed skin. Stripes are a recurring motif across packaging and environments, reinforcing brand recognition while evoking classic European pool culture. Overall, the style feels aspirational yet effortless — premium, summery, and confidently graphic.