PoolBar London
Glamorous Sun Care
PoolBar London is a sun-soaked, retro-inspired skincare brand rooted in elevated poolside glamour and playful sophistication. With its distinctive pastel palette, bold striped packaging, and nostalgic resort aesthetic, the brand blends premium formulations with a confident, fashion-led identity. From mineral sunscreens to aftersun care, every touchpoint reflects a curated Palm Springs–meets–European Riviera sensibility. A year ago, we collaborated with the brand to create its introductory motion design — translating its vibrant, striped visual language and summery attitude into a dynamic animated identity that set the tone for its digital presence.
Motion Design: Firas Belhassen
PoolBar London’s brand aesthetic is defined by sunlit nostalgia, graphic stripes, and a polished retro-resort sensibility. Supporting imagery leans into saturated yet soft coastal tones; butter yellow, mint, sky blue, coral, and creamy neutrals - paired with crisp whites and bold accent reds. The visual language balances playful femininity with refined minimalism: clean compositions, strong directional sunlight, sculpted shadows, and tactile surfaces like tiles, towels, and sun-warmed skin. Stripes are a recurring motif across packaging and environments, reinforcing brand recognition while evoking classic European pool culture. Overall, the style feels aspirational yet effortless: premium, summery, and confidently graphic.
By combining precise 3D product renders with AI-generated lifestyle aesthetics, we elevate PoolBar London’s visual world into high-impact, production-ready imagery. Ultra-clean, photoreal 3D renders ensure flawless lighting, material accuracy, and true-to-brand color representation, while AI-crafted environments bring the sun-drenched, retro-resort narrative to life with dynamic poolside settings, sculpted shadows, and immersive textures. This hybrid approach allows for complete creative control — maintaining packaging integrity and premium finish — while scaling high-quality campaign visuals that feel both editorial and cinematic. The result is a cohesive, elevated visual system where technical precision meets aspirational storytelling, perfectly aligned with the brand’s bold, striped, summer-forward identity.
