A product film for a kiosk has to work without sound, without context and without a second chance. People walk past, glance once, and either stop or keep going.
In 2026 we made a full 3D product film for Unplugs, for the Unplugs × Live Nation partnership. The film was made for a kiosk and for the website, and we delivered it in every aspect ratio the campaign needed.
What did Unplugs need?
A film that brings the earbuds to life on two very different screens: a kiosk, seen in passing, and the website, where people look more closely. Both needed the same product, the same look and the same story, in every format.
How did we make it?
Everything was built in 3D. We modeled the earbuds and their case and animated them from scratch: the pair floating and turning on a dark background, close-ups that show the material and finish, sound drawn as a line moving through the bud, and colorways on soft gradient backgrounds.
Working fully in 3D had two clear advantages for this brief:
- One source, every format. Because the scenes are 3D, the same film can be reframed for horizontal, vertical, square and other ratios without losing the product.
- Total control of the product. Shape, finish and color stay exact in every frame, which matters for a product sold on its design.
What happened near the finish line?
Just before final approval, the client asked for one more line of on-screen text, using the same animation already in the edit. It is the kind of small request that can eat a working session. We handled it with Claude connected to Premiere Pro, which located the existing text and effect and applied the same treatment to the new line. We still reviewed every frame before sending it. We wrote more about that workflow in our article on AI video enhancement.
What did we deliver?
The finished film in every aspect ratio the campaign needed, for the kiosk and the website.
What did the client say?
"Mehmet and his team did a wonderful job of bringing our product to life. The animation is compelling and has been well received by all those that have watched!"
Stewart A., Founder, Unplugs
What this project shows
For a design-led product, a 3D film gives you control a live shoot can't: exact product, any camera move, and every format from the same scenes. That is what let one film serve a kiosk and a website without compromise.
You can see more of our 3D and motion work at www.35milimetre.com.