AI Product Photography
AI product photography with accurate labels, for beverage, beauty, supplement and food brands in the US, UK and Europe.
We keep your real product as the reference and let AI build the scene, light and mood around it. The model never redraws your label: it is placed from your real artwork or a 3D model of the pack, and every image is finished by hand.
Updated November 2026 · By Mehmet Turan, founder of 35milimetre · Start an AI image project
What you get
- Lifestyle and campaign scenes built around your real pack, not a redrawn version of it
- Seasonal, regional and audience variations from one product photo or 3D model
- Marketplace-ready images for Amazon and Shopify, checked against each platform's image rules
- The same model or character across a whole set when you need it
- Upscaled, print-ready files when an image goes to print
- An art-direction pack you can reuse for the next batch
- Retouched, colour-managed finals, every image finished by hand
Who it's for
- Startups that need many scenes from a few product photos
- Brands launching seasonal or regional variants without booking new shoots
- E-commerce teams filling Amazon and Shopify listings across a range
- Agencies that need fast concept frames and mood boards before a production
Probably not a fit: hero packshots where the product must be exact at full size. For those we use 3D rendering or photography, which we also do.
How it works
- Art-direction pack. Palette, light, composition, people and what must never change, agreed with you up front. Usually a half-day session plus a few days of prep.
- Product reference. A clean photo of each product, or a 3D model of the pack when shape and label have to be exact.
- Generation in batches. A named art director decides what stays and what goes.
- Label and pack back in by hand. The model never draws your label. We place the real artwork or pack and match light, perspective and curvature.
- Consistency review. The set is checked as a set. Images that drift are replaced rather than rescued.
- Marketplace and print checks. Shape, colour, material, item count, label legibility and platform specs, plus upscaling for print.
Typical timing: first results usually within 3 working days for defined tasks.
How pricing works
Every project gets a flat fee, agreed after a short call about your products, scenes and channels. No hourly billing.
What shapes the quote: the number of images and scenes, whether a 3D model of the pack is needed, whether the same person has to appear across the set, print sizes, and how many marketplace variants you need.
We invoice in USD, EUR or GBP. New clients pay 70% upfront and returning clients 50%, with the balance due on delivery of the final files.
Selected AI work
Hug Your Life: a lifestyle set for a supplement range. Twelve images across the range: people at home, in the gym and with ingredients, with the same bottles kept exact in every scene. See the supplement work
Splash and underwater scenes for drinks. The pack stays fixed; fruit, splashes and bubbles are built around it, then the label is checked and corrected by hand. See more AI imagery
Studio clients include Unilever (US and UK), Sony Europe, L'Oréal and Pepsi.
Why a studio, not just an AI tool
Generators quietly change your product. A bottle's shoulder moves, a colour shifts a few shades, a texture is invented. The image still looks good, but it is no longer your product. We check every image against the real pack. Our pre-upload checklist
The label is never generated. Letters melt and logos get redrawn slightly wrong, so the label always comes from your real artwork. How we fix labels in AI scenes
The real product is the anchor. AI works on the context: background, season, light and people. Keep the product, change the campaign
Sets that hold together. We decide up front what "the same" means for faces, light and colour, then review the set as a whole. Consistency checklist
Using AI images safely
Commercial use. We check that the tools we use allow commercial use on the plan we run, and keep a dated copy of their terms.
Ownership. In the US, the Copyright Office's January 2025 report says purely AI-generated material is not protected, while human contributions can be. Our compositing, retouching and your real pack artwork are human work in the final image.
Disclosure. Labelling rules are changing, including EU AI Act transparency duties that apply from August 2026. We flag where disclosure may apply to your use.
This is practical guidance, not legal advice; your legal team has the final word. What to ask before AI images run in ads
Compared with the alternatives
Product photoshoot. Best for real people and real locations. Every new season, market or variation means another shoot.
Self-serve AI tools. Cheap and fast for volume. Shapes, colours and labels drift, and nobody checks the result against your product.
Large agency. Good for big campaigns with research and media. Often more process than a range of product scenes needs.
35milimetre. AI for the scene, craft for the product: a studio that also does packaging design, 3D and 26 years of retouching, so the pack in every image is right.
Can AI make images of our actual product with the correct label?
Yes, because the AI never draws the label. It builds the scene around your real product; the label is placed from your real artwork or a 3D model of the pack and matched by hand.
What do you need from us to start?
A clean photo of each product, the label artwork, your brand guidelines and a few examples you like and dislike. CAD or a 3D model helps when the pack shape has to be exact.
Can you keep the same model or character across a whole set?
Yes. We agree what has to stay the same before generating, review the images as a set, and replace any image that drifts instead of patching it.
Can we use the images in paid ads?
In most cases, yes. We use tools whose terms allow commercial use and keep your real pack in every image. Ownership and disclosure rules vary by market, so your legal team should confirm for each campaign.
Will the images pass Amazon and Shopify checks?
Before delivery we check shape, colour, material, item count and label legibility against the real product, and size each image to the platform's rules for its slot.
Do we need to say the images are AI-generated?
It depends on the market and the use. EU AI Act transparency duties apply from August 2026, and platforms have their own rules. We flag where disclosure may apply; the final call sits with your legal team.
How long does an AI image project take?
First results usually arrive within 3 working days for defined tasks. Larger sets run longer, depending on the number of images, people and revisions.
How is AI product photography priced?
We quote a flat fee after a short call, based on the number of images and scenes, whether a 3D model of the pack is needed and how many variants you need. We invoice in USD, EUR or GBP.