Story of a birth of a design:

The founders of Shin Koji approached us with a bold idea: create a brand for a sake-based, low-ABV RTD called Braveheart. The name represented two intertwined concepts:

• Brave → freedom, rebellion, unchained spirit.

• Heart → Shinpaku, the “white heart” of rice, central to sake brewing.

Client: May/Diageo
Agency: Eyedea
Photographers: Gökhan Çelem & Mehmet Turan /Diapolis Images
Post-Production: Mehmet Turan

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.