I recently encountered a fascinating scenario that left me scratching my head. An entrepreneur approached me, seeking help with a product that wasn't selling well on Amazon US. He believed the root cause lay in how the product was presented. Now, as someone who thrives on contributing meaningful solutions, I wasn't about to jump to conclusions. Before diving in, I needed to analyze the competition and understand the entrepreneur's perspective.

When a new AI tool emerges, it often sparks a flurry of comments from various accounts, many of which predict the demise of the creative industry and the obsolescence of our jobs. However, such comments are often made without a solid foundation, merely citing a video from a newly launched AI tool like Sora. It's important to recognize that these tools, while powerful, are not replacements for the nuanced and creative work that professionals in the creative industry, such as post-production artists, bring to the table. 

We're thrilled to announce the successful delivery of our latest project with Synergistic Research. Synergistic Research is a high-end audio company specializing in creating audiophile-grade cables, power conditioners, and other accessories. They are known for their innovative designs and their commitment to quality. Synergistic Research products are used by audiophiles and professionals all over the world.

Sunparadise AG is a leading manufacturer and marketer of high-quality, customized outdoor glazing solutions that enhance homeowners' quality of life and increase the value of their properties. The company was founded in 1993 and is headquartered in Liechtenstein.

They recently created some 3D renders for a new lineup they had, but they were not pleased with the results. The results were found to be too artificial, and we asked if the realism could be improved without a new render process; that’s how we got involved.

Gone are the days when image editing was confined to minor tweaks and adjustments. Artificial intelligence has opened up a world of possibilities, allowing creators to bend reality and explore new artistic frontiers. During a personal project, I leveraged the power of AI to transport Tesla's Cybertruck, a vehicle that dominated headlines, to the breathtaking landscapes of Iceland. This endeavor led me on a virtual journey across diverse terrains by feeding existing images of the futuristic truck into AI tools like Adobe Firefly and Magnific.

One of the biggest advantages of OOH advertising is its ability to attract attention and stimulate curiosity. Unlike digital ads, which are often viewed passively and ignored, OOH ads have the potential to spark genuine interest and engagement. For example, a well-placed billboard with a clever or thought-provoking message can create buzz and generate word-of-mouth advertising.

Deutsche Heilmittel GmbH is a supplement producer based in Germany (as you can guess from their company name). They asked us if we could create six professional images that could be used for Amazon. Images should fit into Amazon standards, have space for infographics, and show the product with its packaging.
They delivered the sizes, packaging files, fonts, and some smartphone photos for us to understand how the products looked.

This project is a bit interesting for me. I didn’t shoot Radisson Blu; I didn’t retouch it. I added signage on outdoor shots of this chain. Radisson Blue is a new hotel; for some reason, due to regulation or timing, their signage wasn’t up on their roof when architectural photographer Saleh Mostafa took these fascinating photos of the new hotel. As the images are to be used on the web as well, the signage had to be added realistically, and all exterior photos should look like it’s part of the photo.

Beverage packaging design is an ever-evolving art that plays a crucial role in product branding and marketing. With consumer preferences and trends constantly changing, it's important for beverage brands to stay on top of the latest packaging innovations and styles. In this blog post, I'll highlight some of the top online resources to check out if you want to get inspired and see where beverage packaging design is headed. Whether you're a beverage brand owner, product developer, graphic designer, or just someone interested in cool new packaging, these sites showcase beautiful, creative designs across various drink categories like water, soft drinks, juices, alcohol, and more. By regularly browsing these sites, you can gain insight into new materials, structural techniques, color palettes, and visual aesthetics influencing the beverage packaging space. So, read on to discover some of my favorite go-to sites for checking out cutting-edge beverage package designs!

The alcoholic beverage industry constantly evolves to meet changing consumer tastes and trends. From new flavors to innovative packaging, brands are getting creative to stand out on crowded liquor store shelves. I'll explore some of the latest developments in alcoholic beverage bottle and label design and photography styles for ads as I go through many visuals from various web sources such as Behance, Ads of the World, and LinkedIn. Understanding these trends can help inform branding and marketing strategies in this competitive market.

Recently I saw a simple question from a talented food and beverage photographer: Andy Element. I very much like his minimalistic approach and bold color choice (No I haven’t done any work for him yet :) ). His question was:

I'm in the process of putting a new website together and I'm really keen to know what you look for when visiting a photographers website?

I frequently check LinkedIn lately, as I find more content I enjoy reading and seeing there than on other platforms. Twitter is typically disheartening, and I am uncertain about what it is precisely anymore. Nevertheless, it remains a valuable resource for AI imagery. Although I enjoy the imagery there, Instagram is visually appealing but does not necessarily educate me. Finally, I find LinkedIn the most engaging platform, where I can follow and see the works of people I admire (and unfollow those I don't). Recently, a few photographers have caught my attention with their innovative use of color. If you're not following, please check out Charlotte Turton, Sigourney Whitesel & Chrissie Knudsen. I love the minimalistic but, at the same time, impactful use of colors.

How AI Solutions Made a Huge Jump in Quality?

There have been plugins that work with Photoshop, claiming to do functions that PS can’t do. And I invested quite many of them. While some are just colorful toys, some have helped me in my craft. There are also some that target extremely niche markets. From time to time, I’ll tell what I chose to use and if they are good or bad. My honest feedback. My most recent investment has been image resolution solutions. I haven’t invested in them because Photoshop more or less did everything other plugins did, and there wasn’t a huge difference between what they offer vs. what Photoshop can do. In any case, creating extra pixels wasn’t possible, as you know, up until AI came along.

I don't have much experience working on fashion shoots since I'm not well-versed in the latest trends. However, I frequently work on compositing projects. Recently, a top Turkish bridal gown brand approached me to take their gowns to different cities across the globe. I couldn't turn down the opportunity, so we meticulously shot the models with the appropriate lighting and angles in the studio and later on composited them. I hope you like the final output.

Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.

In less than a year, the jump in AI has been tremendous. Visual creation is no problem, and I have even delivered some commercial work. It's not there yet, but getting there. Although I don't do much video work (yet), I wanted to try how much I can do with AI.

I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.

When it comes to editing product photos to create highly effective advertisement images, there are several details that one should care about. The following are some of the most important details to consider:

Editing product images is critical to creating effective advertisements, but it's not always easy. People make several common mistakes when editing product images that can negatively impact the final result.