ZF is a global technology company supplying systems for passenger cars, commercial vehicles, and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. And as autonomous vehicles are new, they require a lot of visuals to pass their message. As 35milimetre, we have been working with ZF for more than a year.
Lately, we have created some non-branded 3D vehicles for ZF to use on lifestyle ads.
Once we designed these visuals we started placing these vehicles into actual scenes. Our initia projects started with positioning the truck into a fuel station.
As new year approached we decided to put the generic truck into a nordic scene. As background we found a day time scene but turned it into a night scene. It was really fun!
After winter, spring came, and new scenes were needed. The next scene would be all 3D—a woman calling for an autonomous car-taxi.
Then we just filled a highway with our generic trucks for another ad campaign.
And finally, spring came. Our truck now had to be on the Mediterranean coast in the spring. So we placed it on gorgeous scenes from Italy.
And finally it’s time to move inside the vehicle while passing through the pastures.
