Sometimes the brief is simple and the deadline is the hard part. Unilever US needed product images extremely quickly, and no one else could commit to the timeline. We said yes, worked the weekend and delivered.
That first job turned into a working relationship. Over a three-year period we worked directly with Unilever US on several projects for its brands, including Dove and Degree, using 3D, image compositing and motion design.
What did Unilever US need?
Fast, finished visuals for personal care brands. Across the projects that meant 20 to 40 images and two to three motion design pieces.
Large brands often run on tight launch and campaign calendars. When a visual is late, everything waiting on it slips with it, so speed mattered as much as quality.
Why were we chosen?
Speed. The images were needed on a timeline other suppliers would not commit to. We agreed to it, worked through the weekend and delivered on time, at the standard the brand expected. That is what led to the projects that followed.
How did we work?
- 3D. Building the products in 3D means new angles, layouts and variants can be rendered without a new photoshoot.
- Image compositing. Combining products, scenes and graphic elements into finished campaign images.
- Motion design. Turning the same assets into short animated pieces, so stills and motion share one look.
What was the hardest part?
The calendar. The images were needed on a timeline no one else would commit to, and the only way to meet it without lowering the standard was to keep working through the weekend. Speed never meant cutting corners on the product: the packs still had to look exactly like the ones on the shelf.
What did the client say?
"Loved working with Mehmet and highly recommend. Super high-quality outcome in a record time. He was also very engaged throughout the process and determined to exceed expectations."
Danielle A., Unilever USA
What this project shows
3D product models pay off most when time is short. Once a pack is built accurately, it can be posed, lit and animated as often as needed, and a weekend of focused work can produce what would otherwise take a shoot and weeks of scheduling.
You can see more of our 3D, compositing and motion work at www.35milimetre.com.