“Creating visuals for a beverage brand from scratch”
A while back I received a request from a new beverage startup Future Foods. They had one line up beverages coming and needed some strong visuals to use both on their website and other digital media.
They asked for 3D renders with photographic quality. Exactly what we like.
Initial Brief: DRNX is a Sugar-Free Adaptogenic Water. DRNX is a clean label, sugar-free, performance-oriented beverage. Lively, refreshing, and finishing clean, DRNX offers true hydration, novel and bright spice-inspired flavors from around the world, and an adaptogenic blend unique in the market. The result is a beverage that leaves you refreshed, hydrated, and running at peak performance, all day, every day!
Intitial 3D renders were poor and looked more like illustrations.
We started everything from scratch and created 3D model for the bottles and created the first set of renders.
We also created some visuals with attractive backgrounds.
Next step was creating a bit more fun images.
And finally more composites