ZF is a global technology company supplying systems for passenger cars, commercial vehicles, and industrial technology, enabling the next generation of mobility. ZF allows vehicles to see, think and act. And as autonomous vehicles are new, they require a lot of visuals to pass their message. As 35milimetre, we have been working with ZF for more than a year.

Lately, we have created some non-branded 3D vehicles for ZF to use on lifestyle ads.

From time to time, we get requests from client candidates; they are usually unsure if they should use photography or go and take the 3D path and get 3D renders. So how can you decide if you need 3D design and render or go with photography?

DRNX is a Sugar-Free Adaptogenic Water brand that 35mm worked from scratch almost with only a single technical drawing file and labels of the bottles.

Retouchers provide the final touches to an image to create the best they can be. 70%-80% of the quality depends on the photo; therefore ends at the photographer except for cases that require compositing. I regularly get cases that I tell my client not to spend extra money on me because the photo quality isn't good enough to receive satisfactory results. It will be a waste of resources.

You decided to create visuals your 3D visuals in 3D, you don’t have any or much experience in this genre. So what will be the cost?

The most critical part is if you already have the 3D model of your product. Even if you don’t have it, the factory which produces your products might have it. In that case, if you can convince them that you need these models, that may help you and the 3D designer. The second best option would be the technical drawings of the product.

So our first cost item is;

3D modeling cost: This is the cost of creating the 3D model for each item.

Some clients come to our website for retouch work from time to time, but they don’t yet have photos at hand. They dream of something, though yet don’t know how to achieve it. In such cases, I inform them of two choices as it won’t be feasible for us to fly to Houston or Sydney to shoot many product images. However, it’s very critical to show these both as standalone as well as in lifestyle images. In this case, we propose two options;

1. Organize a Photoshoot

2. Create 3D modeling of the product and render visuals

When I first installed Photoshop on my PC, my initial intention was to do things that could be done in a dark room. My flat at the time didn’t have enough space to set up an actual darkroom. At the time, I thought that I could do most of the things I could do in a dark room with a film scanner and this software. It didn’t take very long for me that in a digital “darkroom,” a person can easily surpass what is achievable in a conventional darkroom.

Now fast forward 21 years; I do freelance photography editing work (I like to call independent visual post-production work); I receive all kinds of requests. Most of the time, photographers and ad agencies have a good grasp of what is achievable in a digital darkroom, but now and then, I receive requests next to impossible. I’m not counting the demands we see on TV series or movies, which I can summarize as enhancement requests. Of course, these are not possible; if an image is very blurred, we can’t just make it camera sharp. I would have told you that it’s impossible though Google has some papers, and they are working on AI solutions to remedy such issues.

When you are an independent talent, you become everything. You're both the general manager and office boy. However, this doesn't mean that you have to do every task by yourself.

As a contractor, there are two main ways you can set your pricing. You can either charge your clients an hourly rate or a per-project flat rate for your work. So which one should you choose? There are benefits and drawbacks to each method, depending on the nature of your work.

Photography: Dima Bazak
Retouch: Mehmet Turan
Model: Elijah Denzel
Agency: Wilhelmina Sports + Fitness

CGI Artist: Emre Zorer
Post-Production: Mehmet Turan

Client: May/Diageo
Agency: Eyedea
Photographers: Gökhan Çelem & Mehmet Turan /Diapolis Images
Post-Production: Mehmet Turan

It's not uncommon to see a brand comes to us for some hero shots but don't want to spend time and budget on a photo production.

Hanalys is a cosmetic hair brand from France that came precisely with these requirements. They needed high-end visuals for their homepage but didn't want to deal with a photo production, and they had a clear vision of what they needed.

We work with various ad agencies around the globe, and Heart Works is one of them. Though what sets Heart Works apart from classic ad agencies is the quality of their visual assets or ideas we’re asked to create and a very friendly team.

Tuscanini is such a project. The ad images for the project are well-produced and taken on the location. The issue was that the images were missing the cinematic look the agency was after, plus in most cases, the products were not present in the photos. Therefore the images have been cleaned up, and the product and some other elements have been added in 3D to keep the images more engaging.

Story of Bridge is not an uncommon story for us, especially for the fast-paced commercial market of today.

Bridge™ is an oral pouch that satisfies nicotine cravings while eliminating the harmful chemicals found in traditional tobacco. One that can travel with the person. The issue at the time was that all designs and graphic elements were ready but the product wasn’t out of the production line yet.

As a result, we are asked to create photographic quality renders and animations of the product. You may find some of the images below but better yet you may check them on the website of the Bridge.

A recent interview made by Creativepool, about me & my work.

I hope you like it. Read it at:

Creativepool Website

Photographer: Gregory Boussac

Retouch: Mehmet Turan

Hair & Makeup Artist: Kim Chinchilla

Stylist: Passou

Model: Anna-Sophia Evers Mirande / Women360paris

What is Cadiat System?

Trucking continues to be the prime mode of transport around the globe, accounting for over 80% of total freight costs. With static and constrained infrastructure, intelligent solutions are required to provide for the increasing demand and volume of goods. While at the same time mitigating the high cost of conventional fuel, including the resulting environmental impact.

Cadiat's pioneering autonomous intelligent trailer allows operators to improve conventional productivity from 50 ton-miles per dollar to over 700. All while using entirely renewable energy, producing zero emissions.

Cadiat solutions combine innovative electric powertrains capable of efficiently moving max-weight loads with operator-led autonomous systems to increase payload per driver by order of magnitude.