Blog

Mehmet Turan Mehmet Turan

AI in Advertisement

I came across Dall-E when the news hit the blogs but was not impressed. Then came Midjourney, and even at version 3, it was light years ahead, and then came Stable dDiffusion and others. In my opinion, even with all the restrictions they are applying, it’s way ahead on other solutions. As a post-production artist, I can see that the playing field is changing for everyone in the business, including photographers, 3D artists & retouchers. Although current resolutions are low, these involve processing power and cost. I’m sure soon there will be options for higher resolution renders for extra costs.

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Mehmet Turan Mehmet Turan

Common product editing mistakes

Editing product images is critical to creating effective advertisements, but it's not always easy. People make several common mistakes when editing product images that can negatively impact the final result.

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Mehmet Turan Mehmet Turan

What makes a product sell?

In today's highly competitive market, selling goods online has become more challenging. To successfully sell goods online, businesses must present their products in a way that attracts customers and convinces them to make a purchase. One of the most effective ways to do this is by using high-quality product images that showcase the product in the best possible light. This article will discuss the properties needed on an image to help sell goods.

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Mehmet Turan Mehmet Turan

Effect of strong images on Amazon sales

In the world of e-commerce, a product's visual appeal can be a buyer's deciding factor. This is especially true on Amazon, where shoppers are bombarded with endless options and are looking for ways to differentiate between them. With that in mind, it's essential for Amazon sellers to understand how strong images can affect sales and how post-production can help improve their product images.

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Mehmet Turan Mehmet Turan

3D for Product Visuals, Pros and Cons

Some clients come to our website for retouch work from time to time, but they don’t yet have photos at hand. They dream of something, though yet don’t know how to achieve it. In such cases, I inform them of two choices as it won’t be feasible for us to fly to Houston or Sydney to shoot many product images. However, it’s very critical to show these both as standalone as well as in lifestyle images. In this case, we propose two options;

  1. Organize a Photoshoot

  2. Create 3D modeling of the product and render visuals

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Mehmet Turan Mehmet Turan

Selfmade Eyewear

A few months back, I had the chance to meet with an entrepreneur who had the vision to create high-quality sunglasses. As a small project, we almost ended up retouching and editing all the photos on the site.

This is an interesting project because the project came into fruition during COVID days, and all creatives were at different parts of the world working at home, and ideas shared on Trello pages. I hope you find these beautiful and high-quality sunglasses exciting as well and don't forget to visit Selfmade.by

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Mehmet Turan Mehmet Turan

Read Loop Glasses

Client: Read loop
Photographer:
Gregory Boussac
Art Director: Juju Rob
Art Director Assistant: @the.meelk
Post-production: Mehmet Turan

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Mehmet Turan Mehmet Turan

Wine Bottles

Photographer: Gregory Boussac
Art Director: Pauline Lemoine
Retoucher: Mehmet Turan

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Mehmet Turan Mehmet Turan

Snowlenz

How we created a 3D product visual using technical drawings and smartphone photos of the goggles.

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