"Has AI ruined your business?"
It's a question I get asked more often than you'd think—sometimes directly, sometimes wrapped in curiosity.

The truth? AI has definitely changed the game, but not in the way most people assume. It’s not the villain, nor is it a miracle cure. It’s a powerful set of tools—tools that I use daily, but not blindly.

When a new AI tool emerges, it often sparks a flurry of comments from various accounts, many of which predict the demise of the creative industry and the obsolescence of our jobs. However, such comments are often made without a solid foundation, merely citing a video from a newly launched AI tool like Sora. It's important to recognize that these tools, while powerful, are not replacements for the nuanced and creative work that professionals in the creative industry, such as post-production artists, bring to the table.