Sunparadise AG is a leading manufacturer and marketer of high-quality, customized outdoor glazing solutions that enhance homeowners' quality of life and increase the value of their properties. The company was founded in 1993 and is headquartered in Liechtenstein.

They recently created some 3D renders for a new lineup they had, but they were not pleased with the results. The results were found to be too artificial, and we asked if the realism could be improved without a new render process; that’s how we got involved.

Are you looking to take your advertising photography to the next level? I've compiled some insider tips to help you elevate your game and stand out, at least what I noticed in my years of work with other successful photographers' work.

When it comes to editing product photos to create highly effective advertisement images, there are several details that one should care about. The following are some of the most important details to consider:

Social media campaign for new Sony Headsets & Speakers:

• WH-1000XM5

• Linkbuds WF-L900

• SRS-XB13

Client: May/Diageo
Agency: Eyedea
Photographers: Gökhan Çelem & Mehmet Turan /Diapolis Images
Post-Production: Mehmet Turan

Palace is crafting luxurious, engaging art pieces that are fun and mischievous. They are beautiful objects designed to bring people together. Their first product is “Shot Ski,” coming for fall 2020. It’s a shot glass tray in the shape of a ski, made from wood with magnets embedded. That way, shot glasses with magnets at the bottom don’t fall.

Almost six years ago, I left twenty years of career and left office life for the passion I had since high school. For good, I planned it a lot and would blame myself for not trying. I had thought of what I would do in detail and had planned out everything.

There is a famous quote by Carl von Clausewitz;

Every plan is a good one - until the first shot is fired.

When I moved to my current residence, I threw away my old Photoshop & retouching books as they had become redundant. Finally, at Covidvirus lockdown on the weekend, I went through my library and decided to get rid of most of the books that helped me in my profession.

Client: Read loop
Photographer: Gregory Boussac
Art Director: Juju Rob
Art Director Assistant: @the.meelk
Post-production: Mehmet Turan

Photographer: Gregory Boussac
Art Director: Pauline Lemoine
Retoucher: Mehmet Turan

How we created a 3D product visual using technical drawings and smartphone photos of the goggles.

With the ad agency Eyedea, a long time client of ours, provided a brief to show this premium brand in non-saturated and down to earth backgrounds. The images were shot according to the mood board and preselected backgrounds by the agency, while one scene is created in-studio without any background.