I should probably have written this article in Turkish, but I chose English for a reason. The audience I aim to reach in Turkey is unlikely to read it anyway. They will look for solutions elsewhere. And to be honest, I am not the only one raising these issues—though apart from a few exceptions, I rarely see anyone addressing them.

Turkey is a global leader in certain agricultural products. Take hazelnuts, for example. Turkey produces 70% of the world’s supply, yet the market is controlled by Germany and Italy (Ferrero). Even though higher-quality products exist in Turkey, no strong local brand emerges to challenge Nutella on the global stage. Another example is olive oil. My personal connection with olive oil began after I got married. My family grows hazelnuts, so for us, olive oil was just something you picked up from the supermarket among the standard brands. But for my wife’s family, olive oil holds the same place as hazelnuts do for mine. Over the past 15 years, I’ve learned a lot about this market simply by observing.

The alcoholic beverage industry constantly evolves to meet changing consumer tastes and trends. From new flavors to innovative packaging, brands are getting creative to stand out on crowded liquor store shelves. I'll explore some of the latest developments in alcoholic beverage bottle and label design and photography styles for ads as I go through many visuals from various web sources such as Behance, Ads of the World, and LinkedIn. Understanding these trends can help inform branding and marketing strategies in this competitive market.

It's not uncommon to see a brand comes to us for some hero shots but don't want to spend time and budget on a photo production.

Hanalys is a cosmetic hair brand from France that came precisely with these requirements. They needed high-end visuals for their homepage but didn't want to deal with a photo production, and they had a clear vision of what they needed.

There are times due to different reasons a project doesn’t start with strong visuals, but our customers judge us with the quality of our visuals, especially when a business is about to take off. The Coffee Wagon is an online high-quality coffee ground and bean coffee sales portal in the UK.
Initial images they came with weren’t at best, and although they could be edited and made to work, my suggestion was to ditch the whole project and create the visuals in 3D.