We like to observe what the population consumes in their daily lives (and try it ourselves if we find it interesting), track trends in FMCG, and ultimately identify trends in package designs. We find out what they do differently. On this trip, something in the grocery aisles really caught my eye. Over the past few years, I’ve noticed a big trend in functional drinks, but what stood out most was the non-alcoholic spirits market. These aren’t your usual drinks—they’re cocktails that look and taste like the real thing, just without the alcohol. The market is growing rapidly, especially in Europe and North America, with brands such as Seedlip, Lyre’s, Ritual, CleanCo, and Three Spirit leading the way.